What is white hat SEO?

WHITE HAT SEO In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking , link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.

Also called Ethical SEO.

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